Finding the right college or university can be a difficult
task for students to navigate. Due to that fact, many knowledgeable people
publish informational books for students to reference throughout their college
search. Edward B. Fisk is one of those
individuals, and he designed his cover to grab the attention of all college
searchers and students. With the use of
bright and aesthetically pleasing colors and accolades, Fisk is able to attract
students to use his book and encourage them to purchase it for reference.
Fisk uses
bright colors in order to attract the eyes of the consumer to his college
guide. The colors Fisk selected include royal blue, white, black, and bright
green. With these colors, Fisk is able to make his guide more aesthetically
appealing then more “boring” covers generated by competitors. By using colors
that are brighter then the competition, Fisk makes students more likely to be
attracted to and thus pick up his book then those of competitors.
Once a
student has picked up his college guide, Fisk must encourage consumers to
proceed to purchase the book. Consequently, he includes accolades that have
been awarded to his guide that distinguish it from competitors’ college guides.
These accolades are often bolded in order to draw the eye to them, and
immediately create the idea that Fiske’s guide to colleges is superior to
anyone else’s college guide. Examples of such accolades include that Fiske is, “The
top-rated guide to the best colleges”, “The best college guide you can buy. –USA
today”, and “most trusted by guidance counselors, students, and parents.” By
including such information, other guides seem worthless to consider, and
inferior to the information presumably provided by Fiske’s guide.
Due to the
stress and struggle of both locating and deciding upon the right college, students
may search for information to make a more informed decision as to where to look
or choose to go to school. By using bright, aesthetically pleasing colors, and impressive
accolades, Edward B. Fisk is better able to attract student to choose his guide
to colleges, rather then those made by others.
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| Fiske Guide to Colleges http://www.fiskeguide.com |
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